Local Business Seo
Turn local people who find you on Google Search and Maps into new customers with Google My Business
What is Local SEO?
Local SEO is a marketing technique that involves optimizing your online presence for better visibility within the local search results. This enhanced visibility is achieved through a variety of tasks, such as:
- managing your Google Business Profile;
- developing your reputation;
- optimizing your website;
- building citations;
- monitoring your competitive search landscape;
- monitoring and exploiting changes in Google;
- local link building
Why is local SEO important?
Local SEO is important because many people use search engines to find local businesses.
In fact, according to Google:
- 30% of all mobile searches are related to location.
- 78% of people who search for something nearby on their phones visit the business within a day.
- 28% of searches for something nearby result in a purchase.
In short, customers are searching for your business. If you’re not there, you’re leaving money on the table.
Who needs local SEO?
A number of different business types can benefit from implementing a local SEO strategy, such as:
- local businesses;
- SEO agencies working with local clients;
- multi-location brands and franchises; and
- service-area businesses (SABs).
Optimize for Google My Business.
Google My Business has become the topic in the town for local search — since Google is most comfortable sharing content it can support and verify, Google My Business is their to help your local SEO for your business needs.
To ensure you’re optimized for Google My Business, you’ll want to:
- Create and verify a Google My Business page
- Use Google Posts within your account
- Encourage your customers to share reviews online
- Respond authentically to reviews, specifying location. For example, “We appreciate your feedback on [product/service] in [city, state]. We value your input and look forward to working with you again. Thank you from the [Client] team.”
What are the benefits of local SEO?
Reach More People
Better visibility in the local search results will lead to more people discovering your brand. From here, the searcher might visit your GBP, click through to your website, or decide to visit your business in person.
Drive More Conversions
Taking action to increase search visibility will naturally lead to more people visiting your business website—and more web traffic can result in more conversions.
Enhance Your Reputation
Regardless of what type of business you’re in, your reputation is imperative to your long-term success. Certain local SEO actions will contribute to building your reputation and establishing you as a leader within your industry.
